When we say ‘Integrated Marketing Communications’, we mean that all form communications and messages are linked together carefully, keeping in mind your challenges, objectives and budgets.
Vertical Integration means communications is aligned with marketing in order to support the higher level of corporate objectives & missions.
Internal Integration involves internal communications – keeping all staff motivated and keep them informed about any new developments, achievement & milestones etc.
External Integration, on the other hand, requires external channels such as advertising and PR to dispel an integrated message.
How We Work?
Besides, our process oriented approach; we strive for long-term relationship orientation, commitment to delivering value and position ourselves as partner to your organization. It is always our endeavor to explore new ways to put our communication expertise to your benefits.
Benefits of IMC
- It creates competitive advantage, boost sales and profits while saving money & time
- It aims at creating a unified message, which has more impact than a disjointed myriad of messages
- It boosts sales by stretching messages across several communications tools to create more avenues for customers to become aware
- It also makes messages more consistent and therefore more credible